Making vet care feel less clinical, more comforting.
Banfield Pet Hospital is a giant in veterinary care, but their digital presence felt sterile and transactional. For this design challenge, I wanted to inject warmth into the user journey.
The goal was not just a facelift, but a complete reimagining of the visual languageāmoving away from "Corporate Medical" to "Modern Pet Wellness" while retaining trust and authority.
Who are we designing for?
Moodboard
Opting for rounded organic shapes, soft drop shadows, and a palette inspired by sunset walks.
Design System
The Before & After