Making vet care feel less clinical, more comforting.
Banfield Pet Hospital is a giant in veterinary care, but their digital presence felt sterile and transactional. For this design challenge, I wanted to inject warmth into the user journey.
The goal was not just a facelift, but a complete reimagining of the visual languageāmoving away from "Corporate Medical" to "Modern Pet Wellness" while retaining trust and authority.
02. The Users
Who are we designing for?
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03. Visual Direction
Moodboard
Opting for rounded organic shapes, soft drop shadows, and a palette inspired by sunset walks.
04. Style Sheet
Design System
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05. High Fidelity
The Before & After
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