Base Campus
Empowering student wellness and evolving Base Campus through iterative testing and data-driven empathy.
View Case StudyTurning chaotic user behavior into comprehensive actions and product reality.
Research-backed designs. No guesswork included.
Empowering student wellness and evolving Base Campus through iterative testing and data-driven empathy.
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From a core web app to an enterprise-grade CRM and a browser-integrated extension.
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Developing an interactive EV owner’s manual using AR to enhance user and customer satisfaction.
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Modernizing Special Olympics New York through a loud, accessible, and impactful design system[cite: 11].
View Product EvolvementDesign without data is merely decoration. I conduct rigorous ethnographic studies, A/B testing, and heuristic evaluations before opening Figma.
Building scalable design systems that ensure consistency. Reducing technical debt through atomic design principles and strict tokenization.
The interface should feel alive. Using physics-based animations to guide user attention and provide intuitive feedback loops.
I speak code. My logical flows and documentation bridge the gap between creative intent and engineering reality.